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Are you interested in starting in or expanding your business to the Greater Bay Area? And you want to learn more about the region? Take your chance and join our webinar series!

The Greater Bay Area (GBA), consists of nine cities and two special administrative regions in south China.This region is a very important area for the innovative driven development in China. In 2030, it is expected that the region will play a leading role in advanced production techniques, innovation, trade and finance and shipping. Not only in China but in the whole world.

Therefore, the Consulates-General of the Netherlands in Hong Kong and in Guangzhou, the Benelux Chamber of Commerce Pearl River Delta (BenCham PRD) and the Dutch Chamber of Commerce in Hong Kong (DutchCham HK) and NLinBusiness join hands to set up a webinar series on what is happening in and the business opportunities of the GBA for Dutch SME's.

"Learn about the business opportunities in China's fastest growing economic hub" - Michiel Bierkens, Consul General at Consulate General of the Netherlands in Guangzhou

"With over 70 million people and a GDP of USD 1,650 billion, the Greater Bay Area offers many opportunities for Dutch business" - Annemieke Ruigrok, Consul General at the Consulate General of The Netherlands in Hong Kong and Macau.

As a kick-off, this first webinar will focus on the GBA as an economic hub. An outline of the area is given by PricewaterhouseCoopers (PwC) in Hong Kong. In addition, three Dutch SME's, Orange Creatives, Madern Asia and Smart Brands International, active in three big cities of the GBA will share their experience of doing business in the region. The webinar series will focus on the sectors that have a solid business potential in the GBA for Dutch entrepreneurs. Each webinar will give a deep dive of a specific sector. We want to inspire and show Dutch Entrepreneurs all the opportunities the GBA area has to offer!


  • Introductions by the Consul General of the Netherlands in Guangzhou, Michiel Bierkens, and the Consul General of the Netherlands in Hong Kong and Macau, Annemieke Ruigrok
  • What is the Greater Bay Area and its business potential - Loretta Fong, partner PricewaterhouseCoopers (PwC) Hong Kong
  • Experience of Dutch SME's in the region From napkin sketch to mass production - Arthur Tideman, A4M Orange Creatives. Design, engineering and Supply Chain Services since 2007 in Guangzhou.
  • How coming to the right place in China can open business opportunities, but there's no free lunch - Rob van Eck, Smart Brands International. Handling with over 20.000 products in the non-food retailing product groups.
  • Why Madern Asia moved from Singapore to GBA - Hong Kong - Guido Leenknegt, Madern Asia. Manufacturer of rotary converting solutions and tooling for the cartboard packaging industry for FMCG's.
  • Q&A


Hong Kong

The link to join the video conference will be send one day before the event.

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