Event Details

The 4th session in this Digital Marketing 101 series:


In this session, we will cover the heart of web marketing: websites and Email Marketing/eDM.


Your website and your email tool are essential marketing channels that you can take full control of. Used together, they can help your business grow and create a valuable connection to your customers.


Websites are a tremendous tool for growing your business, but only if you know how to use them as a tool. Your website also plays a crucial role in relationship building. Websites are the first place customers go to check credentials, reviews, and awards. If your website doesn't offer a great user experience or has a low-quality design or outdated technology, your company will seem less than professional.


We will be covering:

- Understand your users to turn them from leads to customers through your website

- How to track the important KPIs that will help you to grow within your analytics tool

- Check if you are investing money in the right acquisition channels

- Find barriers in your website that are holding your customers back from converting


The topic of the second part is eDM/E-Mail Marketing.

Email marketing has been around for many years and it is a vibrant and powerful way to connect with people. With the development of multi-channel marketing, every business has a powerful tool at their fingertips.


You will learn how to:

- Understand the value of E-Mail Marketing and how to build an email list

- Use personalization to get better results

- Get more opens and clicks with split testing and segmentation

- Build stronger relationships with eDM campaigns

- And get an overview of the most commonly used email marketing tools and automation techniques


Speaker: Batul Resheq (Website Counseling)


* Participants who attend all first five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

Speakers

  • Batul Resheq (Founder of Website Counseling)

    Batul Resheq

    Founder of Website Counseling

    Read Bio

Tickets

DutchCham member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Member Price HKD 950
Spaces member ticket

- Only available for members of Spaces
- Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

HKD 950
Non-member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

HKD 1,150
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