Event Details

The 4th session in this Digital Marketing 101 series:


In this session, we will cover the heart of web marketing: websites and Email Marketing/eDM.


Your website and your email tool are essential marketing channels that you can take full control of. Used together, they can help your business grow and create a valuable connection to your customers.


Websites are a tremendous tool for growing your business, but only if you know how to use them as a tool. Your website also plays a crucial role in relationship building. Websites are the first place customers go to check credentials, reviews, and awards. If your website doesn't offer a great user experience or has a low-quality design or outdated technology, your company will seem less than professional.


We will be covering:

- Understand your users to turn them from leads to customers through your website

- How to track the important KPIs that will help you to grow within your analytics tool

- Check if you are investing money in the right acquisition channels

- Find barriers in your website that are holding your customers back from converting


The topic of the second part is eDM/E-Mail Marketing.

Email marketing has been around for many years and it is a vibrant and powerful way to connect with people. With the development of multi-channel marketing, every business has a powerful tool at their fingertips.


You will learn how to:

- Understand the value of E-Mail Marketing and how to build an email list

- Use personalization to get better results

- Get more opens and clicks with split testing and segmentation

- Build stronger relationships with eDM campaigns

- And get an overview of the most commonly used email marketing tools and automation techniques


Speaker: Batul Resheq (Website Counseling)


* Participants who attend all first five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

Speakers

  • Batul Resheq (Founder of Website Counseling)

    Batul Resheq

    Founder of Website Counseling

    https://www.website-counseling.com

    Batul Resheq is the founder of Website Counseling. With almost ten years of experience in digital marketing, she has launched and optimized so many websites that she can’t put a number on it.
    For three years she has been working as a self-employed consultant before she decided to launch a company to bring her great network of experts on board.
    She likes to wear several hats. As a strategist, she explains to her customers how they optimize their websites ikest needs of their customers. As a project manager, she likes to put together the perfect team and guide it through the project.

    view more

Tickets

DutchCham member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Member Price HKD 950
Spaces member ticket

- Only available for members of Spaces
- Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Standard Price HKD 950
Non-member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Standard Price HKD 1,150

Venue

Spaces - Hong Kong

Sun House,
Des Voeux Road Central 181

Sheung Wan, Hong Kong Island, Hong Kong

If you have any questions please contact Rogier Van Veldhuizen

Contact Organizer

Show on map