Event Details

The 1st session of Digital Marketing 101 series:


More and more businesses are implementing Digital Marketing tactics to effectively reach and engage their target consumers online. In fact, Hong Kong online spent has surpassed offline advertising spent and is expected to rise upcoming years even more as more and more companies are shifting their budget online.


However Digital Marketing is fast evolving and can be quite complex.


In this first session we will kick off by introducing Digital Marketing landscape as of today and learn how to get started online. You will learn how to translate business objectives into online goals and measurement, customer personas as well as buyer journey, branding and website strategy for effective marketing.


We will be covering various topics including:

- Business objectives and KPI's

- Online measurement

- Digital Marketing channels of today

- Customer persona

- Buyer journey

- Branding and

- Website


Speakers: Tina Goguia (AdMaxify), Batul Resheq (Website Counseling) and Tina Leung (Blackmoon)


* Participants who attend all first five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

Speakers

  • Tina Goguia (Online Advertising Expert at AdMaxify)

    Tina Goguia

    Online Advertising Expert at AdMaxify

    https://www.admaxify.com

    Tina Goguia is the founder and Managing Director of AdMaxify, a boutique Online Advertising agency based in Hong Kong specialized in Google and Facebook/ Instagram advertising to drive performance and business results online.

    Tina is a former Google and Facebook employee with over nine years of experience in Digital Marketing.

    Based out of their European headquarters in Dublin, she spent five years helping small-to-medium businesses and large corporations to leverage both platforms in terms of advertising strategy. Her previous clientele consisted of international brands across different verticals, such as Unilever, Tommy Hilfiger, and Friesland Campina.

    Tina is frequently invited as a panelist or guest speaker in marketing conferences in the region, especially on topics such as Google and Facebook Marketing and Data Analytics. She also regularly partners with Hong Kong General Chamber of Commerce to share her knowledge with the marketing community in Hong Kong.

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  • Batul Resheq (Founder of Website Counseling)

    Batul Resheq

    Founder of Website Counseling

    https://www.website-counseling.com

    Batul Resheq is the founder of Website Counseling. With almost ten years of experience in digital marketing, she has launched and optimized so many websites that she can’t put a number on it.
    For three years she has been working as a self-employed consultant before she decided to launch a company to bring her great network of experts on board.
    She likes to wear several hats. As a strategist, she explains to her customers how they optimize their websites ikest needs of their customers. As a project manager, she likes to put together the perfect team and guide it through the project.

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  • Tina Leung (Creative Director of Blackmoon)

    Tina Leung

    Creative Director of Blackmoon

    https://byblackmoon.com/

    Tina is the Creative Director of Blackmoon, a branding agency specialised in visual identity, graphic, web and packaging design for established and start-up businesses in Hong Kong.

    With over 5 years of branding and digital marketing in Los Angeles for international fashion labels, she is experienced in creating creative visual stories for brands to be noticed and remembered.

    Great branding inspires curiosity, builds connection and breeds customer loyalty. From accessing values to developing a full-package identity, she has guided local SMEs and large cooperation grow and transform visually and strategically

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Tickets

DutchCham member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Member Price HKD 950
Spaces member ticket

- Only available for Spaces member
- Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Standard Price HKD 950
Non-member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Standard Price HKD 1,150
DutchCham member 5 sessions Certification Digital Marketing 101

Including:
1. August 28th: Digital Marketing Introduction & Landscape
2. September 4th: Online Advertising (Search and Social Media Advertising)
3. September 11th: Search Engine Optimization (SEO)
4. September 18th: Website Conversion Optimization & Newsletter
5. September 25th: Tracking & Analytics
Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

This ticket is non-refundable.

Member Price HKD 4,750
Spaces member: 5 sessions Certification Digital Marketing 101

Special price for members of Spaces
Including:
1. August 28th: Digital Marketing Introduction & Landscape
2. September 4th: Online Advertising (Search and Social Media Advertising)
3. September 11th: Search Engine Optimization (SEO)
4. September 18th: Website Conversion Optimization & Newsletter
5. September 25th: Tracking & Analytics
Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

This ticket is non-refundable.

Standard Price HKD 4,750
Non-member 5 sessions Certification Digital Marketing 101

Including:
1. August 28th: Digital Marketing Introduction & Landscape
2. September 4th: Online Advertising (Search and Social Media Advertising)
3. September 11th: Search Engine Optimization (SEO)
4. September 18th: Website Conversion Optimization & Newsletter
5. September 25th: Tracking & Analytics
Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

This ticket is non-refundable.

Standard Price HKD 5,750

Venue

Spaces - Hong Kong

Sun House,
Des Voeux Road Central 181

Sheung Wan, Hong Kong Island, Hong Kong

If you have any questions please contact Rogier Van Veldhuizen

Contact Organizer

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