The 1st session of Digital Marketing 101 series:
More and more businesses are implementing Digital Marketing tactics to effectively reach and engage their target consumers online. In fact, Hong Kong online spent has surpassed offline advertising spent and is expected to rise upcoming years even more as more and more companies are shifting their budget online.
However Digital Marketing is fast evolving and can be quite complex.
In this first session we will kick off by introducing Digital Marketing landscape as of today and learn how to get started online. You will learn how to translate business objectives into online goals and measurement, customer personas as well as buyer journey, branding and website strategy for effective marketing.
We will be covering various topics including:
- Business objectives and KPI's
- Online measurement
- Digital Marketing channels of today
- Customer persona
- Buyer journey
- Branding and
Speakers: Tina Goguia (AdMaxify), Batul Resheq (Website Counseling) and Tina Leung (Blackmoon)
* Participants who attend all first five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.