Event Details

The 1st session of Digital Marketing 101 series:


More and more businesses are implementing Digital Marketing tactics to effectively reach and engage their target consumers online. In fact, Hong Kong online spent has surpassed offline advertising spent and is expected to rise upcoming years even more as more and more companies are shifting their budget online.


However Digital Marketing is fast evolving and can be quite complex.


In this first session we will kick off by introducing Digital Marketing landscape as of today and learn how to get started online. You will learn how to translate business objectives into online goals and measurement, customer personas as well as buyer journey, branding and website strategy for effective marketing.


We will be covering various topics including:

- Business objectives and KPI's

- Online measurement

- Digital Marketing channels of today

- Customer persona

- Buyer journey

- Branding and

- Website


Speakers: Tina Goguia (AdMaxify), Batul Resheq (Website Counseling) and Tina Leung (Blackmoon)


* Participants who attend all first five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

Speakers

  • Tina Goguia (Online Advertising Expert at AdMaxify)

    Tina Goguia

    Online Advertising Expert at AdMaxify

    Read Bio
  • Batul Resheq (Founder of Website Counseling)

    Batul Resheq

    Founder of Website Counseling

    Read Bio
  • Tina Leung (Creative Director of Blackmoon)

    Tina Leung

    Creative Director of Blackmoon

    Read Bio

Tickets

DutchCham member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Member Price HKD 950
Spaces member ticket

- Only available for Spaces member
- Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

HKD 950
Non-member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

HKD 1,150
DutchCham member 5 sessions Certification Digital Marketing 101

Including:
1. August 28th: Digital Marketing Introduction & Landscape
2. September 4th: Online Advertising (Search and Social Media Advertising)
3. September 11th: Search Engine Optimization (SEO)
4. September 18th: Website Conversion Optimization & Newsletter
5. September 25th: Tracking & Analytics
Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

This ticket is non-refundable.

Member Price HKD 4,750
Spaces member: 5 sessions Certification Digital Marketing 101

Special price for members of Spaces
Including:
1. August 28th: Digital Marketing Introduction & Landscape
2. September 4th: Online Advertising (Search and Social Media Advertising)
3. September 11th: Search Engine Optimization (SEO)
4. September 18th: Website Conversion Optimization & Newsletter
5. September 25th: Tracking & Analytics
Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

This ticket is non-refundable.

HKD 4,750
Non-member 5 sessions Certification Digital Marketing 101

Including:
1. August 28th: Digital Marketing Introduction & Landscape
2. September 4th: Online Advertising (Search and Social Media Advertising)
3. September 11th: Search Engine Optimization (SEO)
4. September 18th: Website Conversion Optimization & Newsletter
5. September 25th: Tracking & Analytics
Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

This ticket is non-refundable.

HKD 5,750
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