Event Details

The 7th session in the Digital Marketing 101 series:


WeChat – A 360° Understanding of China's Most Powerful Social Media Platform


- Overview of the China market & Chinese consumer

- Overview of WeChat-Social Networking, Official Account, Mini Program & Payments

- Driving Followers to Your WeChat

- Enlarge Followers: WeChat Advertising Options

- Cases and Best Practices


Weibo – Winning on Weibo


- Overview of Weibo for marketing

- Account registration & verification & Customization

- Developing a solid content strategy: the 4-1-1 rule

- Followers acquisition and development

- Weibo's newest features and future of the platform


Speaker: Jacqueline Chan (Alarice & Chozan)

Speakers

  • Jacqueline Chan (Marketing Manager at Alarice & Chozan)

    Jacqueline Chan

    Marketing Manager at Alarice & Chozan

    Read Bio

Tickets

DutchCham member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Member Price HKD 950
Spaces member ticket

- Only available for members of Spaces
- Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

HKD 950
Non-member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

HKD 1,150
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