Event Details

WHAT

More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. Also Tech Crunch reports that 79% of people shop online. So how do you reach these consumers? With Digital Marketing!


More and more businesses are implementing Digital Marketing tactics to effectively reach and engage their target consumers online. In fact, Hong Kong online spent has surpassed offline advertising spent and is expected to rise upcoming years even more as more and more companies are shifting their budget online.


Join this exclusive Digital Marketing 101 series in collaboration with AdMaxify and Spaces and gain basis insights and best practices into digital marketing and social media landscape of today. The series are provided by experienced professionals and speakers in a particular marketing field. By attending all series, you will gain a solid foundation and basic understanding of Digital Marketing and how it can help businesses grow online.


HOW

We offer 7 series of 2.5 hours a week each Wednesday starting from 28th of August 8.30am - 11am covering various Digital Marketing topics.

A certificate of attendance will be provided when attending the first 5 series.


Overview Digital Marketing series curriculum:

  1. August 28th: Digital Marketing Introduction & Strategy
  2. September 4th: Online Advertising (Search and Social Media Advertising)
  3. September 11th: Search Engine Optimization (SEO)
  4. September 18th: Website Conversion Optimization & Newsletter
  5. September 25th: Tracking & Analytics
  6. October 9th: LinkedIn Thought Leadership
  7. October 16th: China Marketing


WHO

Start-ups, SME's and large corporations who would like to learn the basics of Digital Marketing.

Anyone responsible for developing and/or implementing a Digital marketing strategy for their organization, like CMO's, Digital Marketing Managers and Executives as well as Business Owners.


This program benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.

Agenda

28 August

Digital Marketing introduction & Landscape

8:30 AM

11 AM

Digital Marketing Introduction & Landscape
More and more businesses are implementing Digital Marketing tactics to effectively reach and engage their target consumers online. In fact, Hong Kong online spent has surpassed offline advertising spent and is expected to rise upcoming years even more as more and more companies are shifting their budget online.

However Digital Marketing is fast evolving and can be quite complex.

In this first session we will kick off by introducing Digital Marketing landscape as of today and learn how to get started online. You will learn how to translate business objectives into online goals and measurement, customer personas as well as buyer journey, branding and website strategy for effective marketing.

We will be covering various topics including:
- Business objectives and KPI’s
- Online measurement
- Digital Marketing channels of today
- Customer persona
- Buyer journey
- Branding and
- Website

Speakers: Tina Goguia (AdMaxify), Batul Resheq (Website Counseling) and Tina Leung (Blackmoon)

* Participants who attend first five workshops will be awarded a certificate in "Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

4 September

Online Advertising

8:30 AM

11 AM

Online Advertising (Search and Social Media Advertising)
Google and Facebook/Instagram are the biggest and most powerful advertising platforms in the world. Advertising budget in these two platforms will continue to rise in 2020.

It is important for businesses to learn how to tap into these biggest advertising platforms as we know today and learn how to grow your business online.

In this session we will be covering:
• Google and Facebook/ Instagram as advertising platforms
• Various formats of advertising
• How to get started with online advertising
• Case studies and resources

Speaker: Tina Goguia (AdMaxify)

* Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

11 September

SEO (Search Engine Optimization)

8:30 AM

11 AM

SEO (Search Engine Optimization)
This search engine optimization (SEO) seminar will show you how to make your website's ranking higher. We'll deep dive into what tools to perform a keyword analysis, how and where to choose your best keywords for best results, and best ways to get incoming links to help increase your web visibility. We will cover Local SEO for local search results.

In this session we will be covering:
• How to research best keyword terms that will drive qualified leads to your website
• Changes on your website that will increase your website's visibility
• Ways to improve your website's ranking
• Do's and Don'ts of search engine optimization

Speaker: Lars Maehler (First Page)

* Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

18 September

Website and eDM

8:30 AM

11 AM

Website and eDM
In this session, we will cover the heart of web marketing: websites and Email Marketing/eDM.

Your website and your email tool are essential marketing channels that you can take full control of. Used together, they can help your business grow and create a valuable connection to your customers.

Websites are a tremendous tool for growing your business, but only if you know how to use them as a tool. Your website also plays a crucial role in relationship building. Websites are the first place customers go to check credentials, reviews, and awards. If your website doesn’t offer a great user experience or has a low-quality design or outdated technology, your company will seem less than professional.

We will be covering:
- Understand your users to turn them from leads to customers through your website
- How to track the important KPIs that will help you to grow within your analytics tool
- Check if you are investing money in the right acquisition channels
- Find barriers in your website that are holding your customers back from converting

The topic of the second part is eDM/E-Mail Marketing.
Email marketing has been around for many years and it is a vibrant and powerful way to connect with people. With the development of multi-channel marketing, every business has a powerful tool at their fingertips.

You will learn how to:
- Understand the value of E-Mail Marketing and how to build an email list
- Use personalization to get better results
- Get more opens and clicks with split testing and segmentation
- Build stronger relationships with eDM campaigns
- And get an overview of the most commonly used email marketing tools and automation techniques

Speaker: Batul Resheq (Website Counseling)

* Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

25 September

Tracking & Analytics

8:30 AM

11 AM

Tracking & Analytics
One of the most important part of Digital Marketing is tracking and measurement of your online performance. How would you otherwise know what is working and what is not?

By measuring the right actions on your website and your online campaign outcome, you will be able to track your Return On Investment and make data based decisions.

In this session, we will be covering:
• What data can be captured online
• Basics of Google Analytics
• Facebook Pixel tracking
• Basics Google and Facebook Analytics
• Identifying


Speaker: Tina Goguia (AdMaxify)

* Participants who attend all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

9 October

LinkedIn Thought Leadership

8:30 AM

11 AM

LinkedIn Thought Leadership
These days, you are whoever GOOGLE says you are. If you don’t tell the market what you are doing, or what you have done, they simply won’t know. You need to ‘own’ page one of GOOGLE when people type in your name. If you don’t, then you simply lack credibility in your clients’ eyes, or worse they may not even believe you are all you claim to be.

Linkedin has taken ownership of the ‘thought leadership’ space and offers you an effective way to position yourself as a key person of influence in your industry.

Steve will show you how to use Linkedin to present yourself powerfully to your target network as a thought leader and opinion former.

In this workshop you will learn:
• What is thought leadership?
• What are the different types of thought leadership?
• Why you need to be an industry thought leader
• How you can become a thought leader
• How you can leverage the power of LinkedIn to present yourself powerfully to your target market

Who should attend?
• Time-Poor Senior executives
• Business owners
• Marketing Directors / Managers
• Salespeople

Speaker: Steve Bruce (SB Consulting)

16 October

8:30 AM

11 AM

China Marketing
WeChat – A 360° Understanding of China’s Most Powerful Social Media Platform

- Overview of the China market & Chinese consumer
- Overview of WeChat-Social Networking, Official Account, Mini Program & Payments
- Driving Followers to Your WeChat
- Enlarge Followers: WeChat Advertising Options
- Cases and Best Practices

Weibo – Winning on Weibo

- Overview of Weibo for marketing
- Account registration & verification & Customization
- Developing a solid content strategy: the 4-1-1 rule
- Followers acquisition and development
- Weibo’s newest features and future of the platform

Speaker: Jacqueline Chan (Alarice & Chozan)

Speakers

  • Tina Goguia (Online Advertising Expert at AdMaxify)

    Tina Goguia

    Online Advertising Expert at AdMaxify

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  • Steve Bruce (SB Consulting)

    Steve Bruce

    SB Consulting

    Read Bio
  • Batul Resheq (Founder of Website Counseling)

    Batul Resheq

    Founder of Website Counseling

    Read Bio
  • Jacqueline Chan (Marketing Manager at Alarice & Chozan)

    Jacqueline Chan

    Marketing Manager at Alarice & Chozan

    Read Bio
  • Tina Leung (Creative Director of Blackmoon)

    Tina Leung

    Creative Director of Blackmoon

    Read Bio
  • Lars Maehler (Enterprise Digital Strategist at First Page)

    Lars Maehler

    Enterprise Digital Strategist at First Page

    Read Bio
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